Welcome to my
How I use my expertise to bring value to these selected projects
Consulting / Coaching
What I have been teaching and coaching for
Where I have contributed my knowledge in a consumable format
I’ve been a co-founder or a founding member of a number of businesses in several industries (see all the names in my ‘About’ page), including media & publication, education, digital marketing services, and e-commerce products. “Content Shifu”, the digital marketing media, education and ecosystem builder, was the one I’m most recognized for. I had grown it from a zero to six-years-old company.
Inbound Marketing (Digital Marketing Strategy)
Inbound Marketing is a set of proven marketing strategies that brings together branding, content marketing, first-party data collection, and marketing technology. It’s been a secret sauce of how I acquired and retain customers of my businesses, as well as providing the service to my clients. I’ve been one of the key leader and evangelist of this strategy in Thailand (as displayed in my teaching and publications).
Public Relations & Influencer Marketing (Local & International)
As a journalist myself, I’ve been working with several media and PR agencies and was a key leader in my former companies who developed relationship with media and PR companies. Apart from that, I have experience being a international influencer outreach team leader. I outreached around 1,000 social media influencers across many regions of the world to promote the e-commerce product of the company.
Apart from being an instructor myself, my role was to serve my company as a director of academy. I co-designed courses and their curriculums with other instructors. More importantly, I researched and worked with my clients and my students to deliver effective learning outcomes that serve their goals.
Event Organization & Content Curation
I’ve organized both in-person and online events. I understand and am able to lead every area in training and small-to-medium events. For a large conference event (500+ attendees), I usually serve as a curator who co-designs the theme and the topics in the event that are both valuable and marketable.
Consulting, Coaching and Mentorship
– Judge at International Young Startup Contest. June 2022
I was one of the six judges to vote for the top 6 finalist teams of Thailand. The International Young Startup Contest 2022 is co-organized by the Regional Science Park Network (RSP) of 4 countries including Thailand, Lao People’s Democratic Republic, the Kingdom of Cambodia and the Socialist Republic of Vietnam.
– Marketing Consultant for Startups at Science and Technology Park, Chiangmai University. Feb-May 2022
Giving a consultation for three technology startups in the program
– Trainer “Content Marketing” at SC Asset Corporation PLC. July 2019
– Co-Speaker “Marketing Automation” at Creative Talk Conference. Jan 2019
– Keynote Speaker “Digital Content Writing” at L’Oreal (Thailand) Ltd. Dec 2018
– Co-Speaker “Inbound Marketing & Digital Content Creation” at The Stock Market Exchange of Thailand. Aug 2018
– Special Guest Lecturer “SEO” at Master Program in Digital Marketing Communications, Bangkok University. 2018
– Speaker & Mentor “Data Analysis for Bloggers” at Blogger’s Bootcamp by CP All. July 2018
– Co-Speaker “Marketing Tools for WordPress” at WordCamp Bangkok. Feb 2017
– Keynote Speaker “Thailand Tech Startup Ecosystem” at Chiangmai University. Dec 2016
Inbound Marketing Book
Co-Author: Sitthinunt Pholvisutsak, Oravee Smithiphol, Linda Kraivanich. “Inbound Marketing: 50 เคล็ดวิชาการตลาดแบบแรงดึงดูด” Amarin Publishing. 2019
Startup Thailand Magazine
Author. “Deep Tech Startups” Startup Thailand Magazine, December 2017, Volume 6, [p 4-8]
Inbound Marketing Report
I was a lead researcher, creator and distributor of the first ever Inbound Marketing movement report in Thailand, published by Content Shifu