GEO Is Not SEO Renamed

The industry is treating GEO as if it is just SEO with a different algorithm. It is not just that. Welcome to the GEO and Agentic Commerce Series In this series, I look at four connected questions: how AI changes visibility, what agents actually see on websites, the infrastructure behind the machine web, and why payments may become the most strategic layer of all. This article is part 1 of this series....

16 April 2026 · 8 min · 1501 words · Orn