GEO Is Not SEO Renamed

The industry is treating GEO as if it is just SEO with a different algorithm. It is not just that. Welcome to the GEO and Agentic Commerce Series In this series, I look at four connected questions: how AI changes visibility, what agents actually see on websites, the infrastructure behind the machine web, and why payments may become the most strategic layer of all. This article is part 1 of this series....

16 April 2026 · 8 min · 1501 words · Orn

AI Slides Not Working? Use This 3-Layer Workflow Instead

The average employee spends about 7 hours a week on presentations. Nearly a full workday. Almost 40% of that time goes to formatting. (Source: empower® / Nielsen PowerPoint study) AI presentation tools promise to fix this. They can build a deck in 10 seconds. And yet, you still spend the next hour fixing it. the structure the wording entire sections And suddenly, you’ve spent more time editing than if you started from scratch....

24 March 2026 · 10 min · 1981 words · Orn

The Rise of AI Power Users: From Prompting to Orchestrating

How the best AI users are graduating from chat interfaces to programmatic systems and why you don’t need to be a developer to join them This expands on my talk at The Great Rewrite in Bangkok. In a 20-minute fireside chat I didn’t have room for the frameworks and examples so this article is the follow-up. Earlier this month at The Great Rewrite in Bangkok, I asked a room full of AI professionals: “How many of you use AI daily?...

24 February 2026 · 12 min · 2440 words · Orn

Navigating the AI Governance Landscape: The Players and the Missing Pieces

Over the past 5-6 months, I’ve been diving deep into the world of AI alignment and governance. Given my background as a go-to-market practitioner and my interest in advocacy, I’m particularly fascinated by how this field is becoming more accessible, especially within the private sector. This article is my wrap-up of the research I’ve done so far, along with some thoughts on where the gaps lie in the current AI governance landscape....

27 September 2024 · 6 min · 1247 words · Orn